Has this aim to convert more and more leads to revenue? Marketing Automation Deployment and Salesforce Pardot consultant can be the solution for you. Marketing automation is the practice to use software for automating marketing activities. And for the sake of ease, marketers often automate their repetitive tasks such as social media posting, email marketing, and Ad campaigns.
And especially if you’re a business with both Sales and Marketing teams, only Pardot can grow it far more than you can imagine. In short, you can understand it by the quotes of Salesforce that- “Pardot is helping us to blur the line between sales and marketing.
What is Pardot and How it Works?
It is a B2B marketing automation solution from Salesforce. And if you are an online B2B business and selling to other businesses, Pardot serves all we have mentioned beforehand. This Salesforce's solution combines sales and marketing to perform better than ever. Pardot serves you the central location to manage projects while reporting on success. Other than that, when the prospect interacts with any marketing campaign, it tracks the position to analyze the outreach.
Also, the customizable features of Pardot make you tailor the opportunities as per your business reach.
How Leads Convert in Revenue?
You can understand the marketing to sale pipeline as an inverted pyramid. Where the upper broader part is filled with lead generation (demand generation). So basically, the prospects showing interest in your products or services are in this part. The second broader part is known as visitors, those who visit your site by attracting your marketing efforts. The third part of this pyramid is known as conversion. From those all visitors, who take the desired action (submitting the form/sharing contact) in Pardot.
Now, these visitors will be recognized as a prospect. However, in CRM software and Sales Cloud, you have known them as the lead. The fourth part of this pipeline is known as lead nurturing. In this part, the marketing team works on appealing action and sends targeted messages.
The fifth part of this pyramidical pipeline, known as the lead qualification. In this part, marketers help organizations to select the best one from the thousands or even hundreds of thousands.
Here, there are two metrics to identify the ideal ones.
Prospect Grade
Prospect Score
After analyzing the score, the optimal one is sent to the salesperson and fills the technical and communication gap between markets and your sales team.
Last But Not Least: How It’s Generating Revenue?
When it comes to revenue, no other tool can serve the same returns as marketing automation and Pardot. From the prospects nurturement to segment lists (based on interests and needs), it also measures the impact of all campaigns.
Highlighted Points
Improved targeting- With the help of segmentation capability, you can target the audience after separating them in the base of location, interest, sales cycle, etc. Ultimately, it ensures you target the only relevant audience.
Prospect tracking- By using real-time tracking and analytics, prospects interest is no more a mystery now. With the help of these data, a salesperson can hit it at the right time and also nip the problem in the bud.
Lead capture- Often, the visitors entering your site do not lead as a prospect but anonymous visitors. In such cases, if you have Pardot as marketing automation, there are also forms and landing pages that help you to collect them up.
Lead nurturing- Most of the time the cold leads slip through the marketing and sales gaps. However, if you have deployed marketing automation, you can fill in the gaps, as the on-going nurturing process retains them.
Closed-loop reporting- Power to see the origin of best and worst leads, can turn the table for yours. As if you have a clear idea of such online places, you don’t have to hit blindfolded.
Better Metrics- With this new form of marketing, you will be introduced to some new concepts such as cost per lead, cost per opportunity and number of leads. So ultimately, you can ensure where markers are spending your single penny.
Lifecycle reporting- A combo of all your marketing and sales reporting into a dashboard, isn’t it a worth spend opportunity.
Over to you!
At last, it's up to you how good and bad you choose for you as Marketing Automation deployment Or Pardot Consultant.
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