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  AMP (Accelerated Mobile Pages): The web framework has a divided support base, as some experts suggest to use them for websites and some advise to not. If you are about to develop a website and confused about whether you should implement AMP or not, this article is for you. In this article, we will talk about AMP and its Pros & Cons so you can make the right design. However, jumping to the boon and bans, our more than six years web development company experience says: Let’s Clear Some Basics First. And know the dependency to implement it. AMP : Insight and Out AMP was introduced by Google in 2015 to speed up the loading time of websites on mobile devices. The ultimate goal of this was to enhance the mobile performance of the site and to gain more and more revenue.  However, the reactions on AMP were varied from the starting. And some of the experts spell it as standards of improving the performance. On the other hand, according to some others, it has unintended consequences of