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Salesforce and AI: What’s the Buzz About Salesforce Einstein?

 You may have seen the terms “AI” and “Machine Learning” (ML) being discussed everywhere lately. However, as developers meaningfully engage with Salesforce, what does it mean?

The answer is Salesforce Lewis! Think of Einstein as your smart, friendly AI assistant, integrated into the Salesforce framework to democratize AI. Now anyone can integrate AI capabilities into their Salesforce applications, whether they have a master’s in computer science or a Ph.D. in artificial intelligence. Really cool, right?

So, why should you, the developer, care about Einstein?

Well, let’s just start with it fundamentally increasing your effectiveness as a developer to create smart applications that predict, recommend, and automate. Here are a few reasons why Einstein will be the new must-have tool for Salesforce developers:

  • Helps to Improve User Experience: With Einstein’s data analysis and advanced automation in Salesforce, you, as a developer, can easily create easier to use and valuable apps for your customers. Positive user experience is directly related to satisfaction with customers.
  • Realizing the Value of Data: Einstein assists you in extracting relevant insights from your large amounts of Salesforce data, and converting data into intelligence.
  • Native to Salesforce: Existing solutions/services will allow you to use your existing data and workflows, which will be extremely helpful for Salesforce solutions.
  • Low-Ease: When we use Einstein in salesforce, it offers the built-in pre-trained models and low-code/no-code options for developers that allow you to jump right into AI. You don’t have to be an expert in machine learning!

Building Intelligent Apps: Real-World Examples

Let’s see how this whole Salesforce Einstein works in the real world! What exactly do developers do to use Einstein to create intelligent applications?

1. Predictive Sales and Services

As we can guess from the heading itself, have you ever thought what if you had an app that could predict or analyze which leads are most likely to convert for real or which service cases require quick human intervention? Using Einstein Prediction Builder, developers can specify criteria and build custom AI models that make this a reality. This also enables sales teams to prioritize their efforts and service agents to deliver more proactive support instead of reactive support, raising the ability of the service organization to manage customer relationships.

2. Intelligent Automation with Bots

Einstein Bots allows developers to create intelligent chatbots capable of answering common inquiries, qualifying leads, and even guiding users through complex tasks. Bots learn from each check-in and engagement, becoming wiser with time, freeing up active humans for more difficult duties. This gives a huge improvement in operating efficiency.

3. Personalized Recommendations

Imagine an e-commerce app that recommends products to users based on their past purchases or their browsing behavior. The developer can now use Einstein Discovery to discover the patterns in the data, and then they can add recommendation engines into their Salesforce apps, which can drive more engagement and sales. This is what’s important in retailing for customization considerations.

4. Image Recognition and Natural Language Processing (NLP)

With Einstein Vision and Language, developers can build apps that can “see” and “understand.” For example, a developer could maybe build an app that could analyze images of a product taken by the user to identify the multitude of product attributes for quality control, or the app could automatically categorize their customer feedback based on the sentiment identified within their comments. The opportunities these advanced features present are endless when developing new solutions for the Salesforce platform.

Get Started with Einstein Now!

The future of development with apps is intelligent—and Salesforce Einstein is leading the way. If you are a registered Salesforce developer who builds exciting, powerful, smart, and engaging applications, you should be using AI, and now is the time to start. The resources are there, the community is fantastic, and the possibilities are endless.

So what will your first intelligent app using Einstein be? Let us know your ideas in the comments below! Let’s innovate together to create the next generation of intelligent applications on the Salesforce platform! 

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