Pros. And Cons. Of Using AMP For Your Website

 

AMP (Accelerated Mobile Pages): The web framework has a divided support base, as some experts suggest to use them for websites and some advise to not. If you are about to develop a website and confused about whether you should implement AMP or not, this article is for you.

In this article, we will talk about AMP and its Pros & Cons so you can make the right design. However, jumping to the boon and bans, our more than six years web development company experience says: Let’s Clear Some Basics First. And know the dependency to implement it.

AMP : Insight and Out

AMP was introduced by Google in 2015 to speed up the loading time of websites on mobile devices. The ultimate goal of this was to enhance the mobile performance of the site and to gain more and more revenue. 

However, the reactions on AMP were varied from the starting. And some of the experts spell it as standards of improving the performance. On the other hand, according to some others, it has unintended consequences of losing control over mobile websites.

Additionally, if you search from mobile devices, you will find more than 20% of Google searches results are AMP pages. Moreover, if you talk about some recent changes, here is the list of them. 

List of Recent Changes in AMP- 

 

●     Rolling out customization options

●     New URL display on the horizon

●     AMp’s for all devices

●     Crackdown on teaser pages

●   Simply put and fast

Pros of AMP-

 

●     Boost Website Loading Time – AMP eliminates the non-essential elements from your site and makes it load faster. Moreover, it is created especially to make website development easy, and when it comes making the site mobile friendly. AMP implementation helps you with the 3-second loading speed rule of search engines and makes it fast without compromising page quality.      

●     Enhance Mobile Ranking – The mobile ranking capabilities of AMP can be judged by its faster page load time and mobile-friendliness performance. And hence your site loads faster and has a mobile-friendly feature, there are more chances to gain conversion rate. After all, at the end of the day, if your site interacts well with your customers, it is simply rewarded with high ranks on mobile SERPs.     

●     Improve Server Responses - It’s not only user efficient but also reduces the load on the server and generates immense amounts of traffic from mobiles. The pre-fetched AMP material reduces the load of the server and helps in responding faster and earlier. 

●    Improve Click-Through-Rates – AMP helps to build a stable, navigational and user-friendly website across all the browsers. It leads your site towards more clicks, revenue and ROI. If visitors scroll your site with ease, there is more opportunity for engagement rather than bouncing back. And after that, they are more likely to click on other pages, links and buttons.  You can understand it by this stat which says: “More than 25% of CTR comes from mobile searches, and 63% are formed by those who have AMP implemented frameworks.”

●    More Ads Viewing – The diverse variety of ad networks with a hospitable environment is something that AMP offers for fast-loading ads. After all, when ads load quickly, chances of seeing them increase with the full potential of increased revenue.   

 

 Cons. of AMP

 

      ●    Not Easy to Implement - Due to its restrictive nature, AMP implementation is quite tough.                  Other than that, during the process, you need to follow Google's guidelines. And the framework              implementation can be confusing, as it has conflicting information, user-friendliness, consistent              template updates. However, WordPress has some tools available for AMP integration and often              conflicts with other SEO tools like Yoast. But for other platforms, you can take help from a                    web development company expert.

• Shortened Analytics – The crucial thing to mark is, the AMP page isn’t the same as the original page. And supports Google analytics under different tags that makes it time-consuming and hassle to collect and analyze data.    

●     Google Cache Serve – It enables Google to make the page load faster with a cached version of an AMP-enable page. While you search, Google holds the information and doesn't represent the content you create, just copy that cached stored somewhere. 

●     No Leads and Subscribe – Whether it’s email popups, sidebar widgets, strategic social share buttons or opt-in forms, it doesn’t show any. You can lose your subscribers and leads in the process. 

Why Should You Opt For AMP?

Mobile dependency and popularity is growing day-by-day. In such a way, to grab the massive amount of traffic you have to adapt accordingly. From browsing to shopping on the internet, smartphones become the most convenient way to do so. And to make this process easy and quick, AMP promises a great user experience and online visibility.   

We hope you have a clear picture in your mind now!